Who am I?

After many years of working at international companies, I’m currently leading <TSI> THE SHOPPER INSTITUTE | SHOPPER FIRST, a Category Management & Go To Market firm, with a different way to do Category Growth, the best professionals and a very close business relation. If you want to grow category value and your share, or want to launch your brand, do not hesitate and visit us at https://the.shopper.institute

My other business idea is in the Biotechnology arena with production of sustainable insect-based Proteins. But after many discussions, the idea is on hold until <TSI> is fully up and running. Then, we will see if our insects are grown in Spain or in the Caribbean! Not kidding here 🙂

Two exciting and challenging business. Stay tuned.

Always looking to learn new things (last year was a student at ISDI Digital), I’m always looking at how to leverage shopper & digital as a competitive advantage while creating value. And I’m also currently writing a book… well, honestly, just a chapter… 🙂

Until summer 2019, I’ve been the Business Development director for L’Oreal Spain for 5 years, in the Management Committee

At the same time, free & independent Consultant on Go2Market & Shopper to many colleagues. That’s why I decided to start <TSI> 🙂

Previously, I worked for Procter&Gamble in Global, European and Middle East & Africa roles. Loved that. Enjoyed like a happy kid! Also, briefly, worked for Kellogg´s.

Lived in Spain, US and Switzerland. Worked with people from multiple countries and continents. Navigated through very different cultures. Thanks to that, I´m open minded and value people above all. Love multifunctional teams. And now, I´m very excited about Digital transformation and the new world ahead of us. My interests range from entrepreneurship to travel and reading. I am also interested in innovation, technology and diving (certified PADI diver!). I am mentoring some of my ex-team members as well as members of an NGO. Feel free to say hello through any of the links to social networks in this webpage.

If I do not immediately come back to you, I’m with the family 🙂

ESTEFANIA YAGUEZCONSUMER & MARKET INSIGHTS DIRECTOR L'OREAL SPAIN.

I have the pleasure of working with Javier in the same Management Committee in L'Oréal Spain. As Business Development Director in L’Oréal, he is always on top of his responsibilities and with a clear business orientation, which makes working with him very easy and stimulating. Strong and sharp business leader, super collaborative colleague with a strong team work spirit. Javier is leading change in ways of working in L’Oréal through multifunctional teams, always focused on finding solutions.

DENNIS PALMAKIMBERLY CLARK VICEPRESIDENT FOR GLOBAL WALMART TEAM.

While working in P&G CEEMEA Headquarters I had the opportunity to work with Javier. He really stood above the rest with his direct approach on Go To Market, providing the markets the right mid & long term Strategic Direction; while at the same time giving clear and granular executional details. He also strongly leveraged his experience in previous works on Global Teams, Western Europe and other categories, allowing him to share & reapply best practices.

BELÉN CARAZOCOMMUNICATIONS ASSOCIATE DIRECTOR FOR P&G ASIA.

Javier is a very talented Manager, with long haul experience in Trade Marketing, Customer Relations and Sales across different categories and markets. Through his recen assignments he developed great knowledge of the Customer landscape globally but very specially Europe, Middle East & Africa. He is a great Manager of others and a great colleague and partner within the lead team.

ANDRES GALVISP&G SSUPPLY ASSOCIATE DIRECTOR

I have had the pleasure of working with Javier on different businesses (Home Care, Hair Care) and different regions (Western and Eastern Europe, Middle East, Africa,... ) and I keep being impressed by his outstanding leadership, his energy, and his genuine passion to win, which are a perfect complement to his advanced experience and vast capabilities on business development and commercial strategy.

He is naturally gifted to envision the future, and to successfully lead large and complex organizations through developing high performing teams. His results - ALWAYS exceeding expectations- are the best proof of his excellence.

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